It seems that every time I meet a Jessicurl customer, the most common thing they say to me is “I LOVE your Deep Conditioner!” They say it with a sincerity usually reserved for, oh, I don’t know, favorite ice cream flavors or designer shoes. I can tell how much they really mean it. And why shouldn’t they? It is INSANE how moisturizing this conditioner is. It used to be called “Weekly Deep Conditioning Treatment” but then I heard from more and more curlies that they were using it every day, and some were even using it as a leave in. Who am I to limit how much you use your favorite conditioner, right? Thus, I dropped “Weekly” and just left it at Deep Conditioning Treatment. It’s thick, it’s rich, it’s moisturizing, it doesn’t build up – it really is the ideal formula for restoring moisture to dry curly hair. It also works great as a shaving cream – that even includes bald men! :).